SHARED PATH
MELBOURNE, AUSTRALIA
A private family company working across product development, ecommerce and digital strategy under the one path.
BEHIND THE CURTAIN
Mark Armstrong
Earlier careers as marketer, builder, publisher and Lonely Planet travel writer. Started in digital marketing in the late 90s, a few years inside LookSmart and Google, then scaled an agency to 42 people before it got acquired — and went and built things of his own instead. Some worked. Some didn’t. Married to Andi, two sons (Will and Lucas), one dog, Ivy. Based in Beaumaris, mostly found building something, golfing, or slowly restoring a 1968 Airstream he probably should’ve finished by now.
Andi Armstrong
Co-founder of Fourth Groove and the better half of Shared Path. Started in advertising with Clemenger and The Campaign Palace, back when long lunches were part of the job. When not walking the beaches of Beaumaris, Burleigh & Bali — mother to Will & Lucas & Ivy, martini maker and reluctant golfer.
SHARED PATH
MELBOURNE, AUSTRALIA
A private family company working across product development, ecommerce and digital strategy under the one path.
BEHIND THE CURTAIN
Mark Armstrong
Earlier careers as marketer, builder, publisher and Lonely Planet travel writer. Started in digital marketing in the late 90s, a few years inside LookSmart and Google, then scaled an agency to 42 people before it got acquired — and went and built things of his own instead. Some worked. Some didn’t. Married to Andi, two sons (Will and Lucas), one dog, Ivy. Based in Beaumaris, mostly found building something, golfing, or slowly restoring a 1968 Airstream he probably should’ve finished by now.
Andi Armstrong
Co-founder of Fourth Groove and the better half of Shared Path. Started in advertising with Clemenger and The Campaign Palace, back when long lunches were part of the job. When not walking the beaches of Beaumaris, Burleigh & Bali — mother to Will & Lucas & Ivy, martini maker and reluctant golfer.
SHARED PATH
MELBOURNE, AUSTRALIA
A private family company working across product development, ecommerce and digital strategy under the one path.
BEHIND THE CURTAIN
Mark Armstrong
Earlier careers as marketer, builder, publisher and Lonely Planet travel writer. Started in digital marketing in the late 90s, a few years inside LookSmart and Google, then scaled an agency to 42 people before it got acquired — and went and built things of his own instead. Some worked. Some didn’t. Married to Andi, two sons (Will and Lucas), one dog, Ivy. Based in Beaumaris, mostly found building something, golfing, or slowly restoring a 1968 Airstream he probably should’ve finished by now.
Andi Armstrong
Co-founder of Fourth Groove and the better half of Shared Path. Started in advertising with Clemenger and The Campaign Palace, back when long lunches were part of the job. When not walking the beaches of Beaumaris, Burleigh & Bali — mother to Will & Lucas & Ivy, martini maker and reluctant golfer.